Mini-MBA for Pharmaceutical Executives Verified listing

This curriculum is designed for busy executives in the pharmaceutical industry who want to gain essential business knowledge without the time commitment of a full MBA. It focuses on core business functions while incorporating real-world examples and case studies specific to the pharmaceutical sector.

• Modules Contact
  Leadership and Management
  30 h
  Instructors : Sherif Mounir
  Leadership Theories and Styles
  Change Management
  Strategy Savvy in Pharmaceutical
  24 h
  Instructors : Dr.Hisham Dinana
  What does the Future Hold?
  Planning, Practice, Intuition, and Serendipity
  Strategy Savvy: Define the Future and Understand Today
  Making the Future Happen Today
  Putting strategy in Action
  Monitoring & Control
  Consumer Behavior in Pharma
  12 h
  Instructors : Hesham Allam-Mohamed Mohab
  Foundation of Consumer Behavior
  Internal Factors Affecting Consumer Behavior
  External Factors Affecting Consumer Behavior
  Integrated Marketing Communication in Pharma
  6 h
  Instructors : Hesham Allam-Mohamed Mohab
  Introduction to IMC and Digital Marketing
  Components of IMC
  Developing an Integrated Strategy
• Marketing & Sales Management in Pharma
  42 h
  Instructors : Hesham Allam-Mohamed Mohab
  Introduction to the Business Planning Process
  Situational Analysis
  Objective Setting
  Strategy Development
  Business Mix (Strategy & Tactics)
  Action Plan
  Budget and Resource Allocation
  Control and Monitoring
  Conclusion and Course Wrap-Up
  Final Project Presentation
• Financial Management for Pharma
  24 h
  Instructors : Nashaat Fakhry
  What is Finance?
  Goal of the Firm: Maximize Shareholder Wealth, Maximize Profit, What About Stakeholders?
  Managerial Finance Function: Relationship to Economics
  Managerial Finance Function: Relationship to Accounting
  Relationship Between Accounting & Finance
  Cost – Volume – Profit Analysis
  P&L-Balance Statement
• HR Management for Pharma
  24 h
  Instructors : Walaa Mourad /Eriny Nabil
  Recruitment & Selection
  Building a High-Performance Culture in Pharma
  Compensation and Benefit
  Performance Management
  Creating a learning organization-Training & development
  Talent management
• Digital transformation & AI in Pharma
  18 h
  Instructors : Samuel Safwat
  Leveraging digital technologies to improve efficiency, innovation
  patient care across the pharmaceutical value chain.
  specific applications that will be used in Pharma
• Portfolio Management & Optimization in Pharma
  12 h
  Instructors : Edward Ghabour
  Analyzing the company portfolio using five filters
  Segmentation decision grid and BCG matrix
  Growing the business through strategic partnerships, licensing deals, and market expansion
  Outsourcing deals strategy and execution
  Optimizing structure and resources to drive productivity
  Portfolio and P&L optimization
  Corporate strategies using Ansoff matrix
  Life Cycle Management
  Selecting new molecules
• Pharma operations &supply chain management
  18 h
  Instructors : DR.Alaa Nashaat
  -Pharmaceutical Manufacturing and operation management:
  Pharama industry highlights.
  structure and organization relationships.
  operations & quality management.
  Digital transformation in pharma industry.
  -pharmaceutical operations &supply chain excellence:
  integrated business planning.
  MPRII and agile execution.